DialogTech/CMO Club eBook and Direct Mail Piece

I developed a morning theme to work with the existing copy in this e-book co-branded by DialogTech and CMO Club. The guide targets CMOs and emphasizes call attribution as central to advertising metrics used in marketing budget decision-making.I acted as creative lead on this publication, which was one of the most downloaded documents of the series, The response was significant enough that it was put into print and re-purposed as a piece of direct-mail collateral.