DialogTech/CMO Club eBook and Direct Mail Piece

I developed this morning theme to work with the existing copy in this e-book co-branded by DialogTech and CMO Club. The guide primarily targets in-house CMOs and emphasizes (among other things) that call attribution is a central metric in budgetary decision-making. I acted as creative lead on this publication, which was one of the most-downloaded documents of the series. The response was significant enough that it was put into print and re-purposed as a piece of direct-mail collateral.